Media Release

Grow your business with farm diversity options at your fingertips

10 July 2014

Whether its okra or olives, meat goats or mangosteen, wombok or wasabi, Australian farmers interested in diversifying their current production now have access to a new online resource to explore their options at

Minister for Agriculture, Barnaby Joyce, welcomed the launch of the website—developed by the Rural Industries Research and Development Corporation (RIRDC)—as a practical resource that farmers can use to identify which on-farm diversification options are available to them.

" is a fantastic starting point for farmers looking to expand their current business by identifying options specifically suited to their farm," Minister Joyce said.

"Farmers using the website can find opportunities tailored to their location and current enterprise, simply by entering their postcode."

RIRDC's diversification website stores approximately 100 plant and animal entries, ranging from new and developing industries like guar and stevia, through to well-established industries like wool and beekeeping. More than a hundred new plant and animal entries will be added to the website over the next 12 months.

Minister Joyce commended RIRDC for its initiative in creating the website to address the need for a free and easily accessible resource to encourage growth and innovation for Australia’s rural industries.

"If we want real growth we need to seek real solutions, whether by improving market access or expanding business avenues. What this website can do is present some real opportunities for those farmers wanting to grow their business and see some real returns to their farmgate," Minister Joyce said.

To view the RIRDC online resource visit

RIRDC works directly with the Australian Government and industry to invest in research and development for a more profitable, sustainable and dynamic rural sector.