​Media release 

Smashing market access for Hass avos to Japan

24 May 2018

  • New protocol in place to support new market access for Hass avocados to Japan
  • Will provide a significant trade boost for Australia’s $330 million avocado industry
  • Allows producers in regions free of Queensland fruit fly to access the Japanese market without a requirement to treat produce
​Australia’s Hass avocado farmers were served a healthy boost today with new market access to Japan, a market worth $4.7 billion to our agricultural exports.

Minister for Agriculture and Water Resources David Littleproud said the new access delivered by the Coalition Government will provide huge opportunities for the $330 million avocado industry.

“Finally a bit of positive press for the humble smashed avocado,” Minister Littleproud said.

“I’m working hard to make sure our farmers have better access to key markets and to ensure people across the globe can enjoy great Aussie produce, and in this case smashed avo on toast.

“The new conditions will allow producers in regions recognised as free of Queensland fruit fly to access the Japanese market, without a requirement to treat their produce.

“These changes mean Hass avocado farmers in Western Australia will be able to export without the additional expense of treatment for fruit flies, making it easier for them to get their produce into this valuable horticulture market.

“Market access like this is exactly why we’re investing $51.3 million to boost our agricultural counsellors. Agricultural counsellors are stationed all over the world and work through market access issues to get our produce into countries all over the globe. 

“Farmers know a free trade agreement is great, but until we get market access for their produce, they can’t export it. Our investment will create six new agricultural counsellors, bringing our worldwide network to 22.

“The new market access drives home the importance of Australia’s strong biosecurity systems and reputable horticulture industries.

“Western Australia is home to 21 per cent of Australia’s avocado farms and new market access is great news for the state and its farmers.

“Japan is Australia’s second-largest agricultural market and consumer appetite for avocados is growing—so it is no surprise that there is demand for our world-class, clean and healthy produce.”

Fast facts:
  • In 2016-17, Australia’s avocado exports were valued at $12.5 million. Australia’s current key markets for avocado exports are Malaysia, Singapore and Hong Kong—valued at $5.1 million, $4.7 million and $1.4 million respectively.​