True blue Aussie cider an easy choice
- World first cider trust mark part of $500,000 plan to market craft cider overseas
- It's estimated 30% of consumers will choose cider made from Australian fruit
- Trust mark will appear on eligible craft ciders from next month
It's about to get easier to support Aussie cider makers, apple growers and pear growers with the launch of Cider Australia's '100% Australian grown' trust mark.
Minister for Agriculture and Water Resources David Littleproud said the new mark would boost Australian craft cider sales around the world.
"The trust mark is a mark of quality and we are the first country to have one," Minister Littleproud said.
"Australia is known for producing the best food in the world and now our cider makers can take advantage of that reputation.
"This is another way we're showing customers they're getting quality Aussie produce.
"This will put more demand on Aussie apples and pears, so growers can make a quid.
"The trust mark is part of the Coalition Government's $500,000 investment in marketing Aussie cider overseas.
"Consumers want to support Aussie farmers and this empowers them to do that.
"This will show the Australian cider industry has integrity and drinkers can trust it."
Cider Australia and Wine Australia have been working closely to launch the brand proposition at the eighth annual Australian Cider Awards tonight in Sydney- the largest cider show in Australia.
More information about the $500,000 plan to market Australian craft cider overseas is available at: https://www.wineaustralia.com/whats-happening/export-and-regional-wine-support-package/cider
- Less than 15 per cent of Australia's cider market comprises craft ciders made with 100% Australian grown fruit.
- Funding for export cider marketing is part of the $50 million Export and Regional Wine Support Package.