​Media Release

Littleproud welcomes red meat Green Paper

14 February 2019

  • The Red Meat Advisory Council launches Green Paper with options for future industry leadership and governance.
  • Minister welcomes discussion to address future challenges to the industry.

The Red Meat Advisory Council (RMAC) has released an independent Green Paper investigating leadership reform for the industry.

Minister for Agriculture David Littleproud welcomed the Paper today.

"This will help to make sure our red meat industry has the leadership it needs to grow and thrive," Minister Littleproud said.

"This Green Paper looks right across the $18.4 billion red meat industry for improvements.

"It is a once-in-a-generation chance to get industry leadership right.

"Industry is working under a 20-year old Memorandum of Understanding and the market has seen big change in that time.

"Producers are stronger working together and this Paper gives them a chance at united leadership.

"Red meat has grown by 60 per cent in five years and good leadership will see that continue.

"There's many challenges ahead and it is now in the hands of producers and processors to consider what kind of future they want.

"I urge them to read the Green Paper and provide their views to RMAC."

Fast Facts:

  • Industry has worked to the Red Meat Memorandum of Understanding since 1998.
  • Beef is the largest sector in Australian agriculture with a turnover of $12.1 billion.
  • In September 2018, RMAC set terms of reference for the Review including:
    • examination of industry roles, responsibilities and relationships including RMAC, peak industry councils and industry companies and whether current arrangements are working
    • individual sectors and the red meat research and development corporations to work together to meet the needs of industry and the public
      whether RMAC can meet the leadership expectations of industry.