Multimillion dollar campaign to boost WA wine country
Assistant Minister for Agriculture and Water Resources, Anne Ruston
Western Australian Minister for Agriculture and Food, Alannah MacTiernan
Western Australian Minister for Tourism, Paul Papalia
9 August 2018
WA wine regions and their producers are set for an increase in demand for their wine, and more international tourists knocking on their cellar doors, through a $2 million international wine tourism strategy.
Assistant Minister for Agriculture and Water Resources Anne Ruston announced a $1 million commitment to back the WA wine industry.
This will be matched by a $1 million combined WA Government and WA wine industry investment, announced by WA Minister for Agriculture and Food Alannah MacTiernan, WA Minister for Tourism Paul Papalia and Wines of Western Australia.
"This investment is another way the Australian Government is providing unprecedented support for our world-renowned wine industry," Minister Ruston said.
"We are backing WA wine producers to take advantage of the influx of new international tourists wanting to visit our beautiful wine regions."
As the highest value added horticulture industry in the State, the wine industry also employs over 6,000 people in grape growing and wine making businesses, not including wine-related tourism. The wider economy gains an extra 1.53 jobs for every job gained in the wine sector.
"This project is truly a team effort, with Wines of Western Australia collaborating with local industry associations to present WA wine destinations to the world," Minister Ruston said.
"Establishing Perth as a major Australian entry point for wine tourists makes sense—allowing international tourists to visit WA's fine wine regions before heading east to South Australia and then the east coast."
Wines of Western Australia, with support from the WA Department of Primary Industries and Regional Development and Tourism Western Australia, will lead the implementation of the project, working to support the delivery of the Western Australia Wine Tourism Strategy 2018-2021.
"The WA wine industry is a vital component of the Australian wine story: our global reputation for making first-class wines enriches the national pitch," Minister MacTiernan said.
"A key part of this plan will be to foster greater collaboration between our wine regions, which will boost opportunities for more wine producers to flourish. This investment will complement other programs underway to support and grow WA's wine industry."
"Margaret River is a world renowned wine region and has been for a long time, but we do have a number of other fine wine regions that are well worth a visit, such as Manjimup, Pemberton, Great Southern, Geographe and the Blackwood Valley," Minister Papalia said.
"By enabling and marketing the collaboration of these regions, WA will be able to reach a massive untapped global audience."
This announcement adds to the success of the Margaret River and Swan Valley regions in realising funding from Wine Australia through the International Wine Tourism Competitive Grants Program to deliver programs to attract visitation from Singapore.
The $5 million International Wine Tourism State Grants provide state wine associations with funding for international wine tourism research, planning and implementation activities.
The Australian Government is supporting Australia's wine industry through the $50 million Export and Regional Wine Support Package.
- Australia is the 5th largest wine producer and the 5th largest wine exporter, with two thirds of Australian wine exported.
- Australian wine exports globally reached $2.76 billion in the 12 months to the end of June 2018
- WA exported an estimated 8.3 million litres of wine (an increase of 27 per cent), worth $62 million (an increase of 9 per cent) in the 12 months to the end of June 2018.
- 13 per cent of all international visitors to Australia (or 1.034 million people) indicated that they visited a winery during their trip. This was an increase of 7 per cent on the previous year.*
- 268,000 international visitors to WA visited a winery in Australia during their trip. WA has the third largest number of these visitors compared to other jurisdictions.*
(* Tourism Research Australia's International Visitor Survey)