Wine Tourism and Cellar Door Grants uncorked

Wine producers can now apply for a share of $10 million after the launch of the Wine Tourism and Cellar Door Grant Program’s sixth round.

The program provides $10 million each financial year for eligible wine producers to apply for grants of up to $100,000 on cellar door sales made during the previous financial year.

The program is designed to encourage agritourism by supporting wine or cider producers who attract visitors to our world-class wine regions.

The program has delivered funding to support wineries and cellar door operations, as well as promoting Australian agritourism nationally and internationally.

Previous grants provided by the program have supported a range of activities.

Gibson Wines in South Australia was able to renovate and upgrade the heritage building at their cellar door so it could be used as a private tasting space.

Meanwhile Pooley Wines in Tasmania has been able to employ additional staff to improve the wine-tasting and dining experience for all visitors to their cellar door.

Australia’s wine industry is made up of over 2,000 wineries and 6,000 grape growers, across 65 wine regions.

Round six of the program will close on 30 September 2024. For more information or to apply, visit: https://www.wineaustralia.com/wine-tourism-and-cellar-door-grants

Quotes attributable to Minister for Agriculture, Fisheries and Forestry, Julie Collins MP:

“It is important that we support Australian wine businesses, many of which have faced significant challenges in recent years.

“The removal of duties on wine trade to China has seen significant benefits for Australian wine exports. This funding will go towards further supporting growth in the domestic market.

“The wine industry remains resilient and this funding will help build a more prosperous future.”